A ₹1 impulse buy that already sells
One rupee is bought without thinking, so volumes turn over fast. And Mixture is already a best seller in 8+ states, so you are not the one testing whether it works.
Partner with us
Become a Golden Soump distributor
We are appointing one distributor per taluka or town. If your area is open you get exclusive rights, margins set out in writing, and a product that is already a best seller in 8+ states.
2025Founded
13+States supplied
8+States where we are a best seller
FSSAILicensed and compliant
The offer
Six reasons this is worth your working capital
Exclusive territory
One appointed distributor per taluka or town. Your outlets stay yours.
Margins in writing
Distributor and retailer margins are set out in the trade scheme before you commit. Nothing left verbal.
Two lines, one beat
Mixture and Mukhwas both retail at ₹1 and sell to the same customer at the same counter, so the second line costs you no extra delivery.
Visibility material
Counter jars, hanging strips, posters and shop boards supplied on qualifying orders.
A person, not a portal
Direct line to the team that runs the company. Order on WhatsApp, get confirmation the same day.
We see distributors as an extension of the company. In their market, they represent Mavana itself.
Grown through relationships
Mavana went from one product in 2025 to 13+ states on the back of distributor relationships, not advertising spend. That is the model we intend to keep.
You speak for the brand
The retailer never meets us, they meet you. So you get the pricing, the material and the answers you need to represent us properly.
Long term, not one order
We are interested in the distributor who is still with us in five years, which changes how we handle margins, returns and disputes.
Support
You are not left to sell alone
Appointment is the start of the relationship, not the end of our job.
Direct access to the team
You deal with the people who run Mavana, not a call centre. Pricing questions, stock questions and disputes get answered by someone who can decide.
Creatives and visibility material
Posters, counter jars and hanging strips, plus WhatsApp-ready artwork you can forward to retailers the same day.
Help planning your first beat
We work through your outlet list and opening order with you so the first cycle is sized correctly rather than guessed at.
Simple ordering
Order on WhatsApp or call. Same-day confirmation and a dispatch update once the consignment leaves.
Sample creatives you receive
Eligibility
What we look for
Straightforward, and we will tell you honestly if it is not a fit.
- GST registration and a food trading FSSAI licence
- 150 to 300 sq ft of dry, pest-free godown space
- A delivery vehicle or a beat sales team for your area
- Working capital for the opening order and one refill cycle
- Existing kirana, paan or general-trade retail contacts
Process
From enquiry to first dispatch
- 01
Send your details
Fill the distributor form in English or Hindi. Two minutes, no obligation.
- 02
Territory check
We confirm whether your taluka or town is still open and share the trade scheme.
- 03
Call with our team
Margins, credit terms, opening order size and targets discussed openly on one call.
- 04
Onboard and launch
Agreement signed, visibility material despatched, and your first beat plan drawn up with us.
Questions
Before you apply
How much investment do I need to start?
It depends on the size of your territory and which packs you take. Most single-taluka distributors start with a modest opening order and scale from the second cycle. Exact figures are shared on the call, in writing.
Do you give exclusive rights for my area?
Yes. We appoint one distributor per taluka or town and we do not supply other parties inside that boundary while the agreement holds.
What margins can I expect?
Distributor and retailer margins are fixed in the trade scheme, along with the slab-based incentive. You see the document before you commit.
Do I have to take both variants?
No. Many distributors start with Golden Soump Mixture because it is the proven seller, then add Mukhwas once the beat is running.
Which states are you already in?
We supply 13+ states and Golden Soump Mixture is a best seller in 8+ of them. Tell us your district and we will confirm whether it is open.
I already distribute other mukhwas brands. Is that a problem?
Not at all. Most of our best distributors carry a wider basket. We only ask that Golden Soump gets fair shelf and beat attention.
Ready when you are
Two minutes to apply, in English or Hindi. We reply with a clear yes or no on your territory, plus the numbers in writing.
No deposit to apply. Mon to Sat, 9:30 am to 6:30 pm.